Vexo vs Mixpanel: Pricing Comparison for Mobile Analytics
What you actually pay once session replay and mobile analytics are on the same bill
July 25, 2026
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Picking an analytics tool is rarely about features alone — it's about what the invoice looks like six months in, once your event volume grows and you turn on session replay. Vexo and Mixpanel take very different approaches to pricing: Vexo bundles mobile analytics and session replay into a flat, predictable plan, while Mixpanel bills primarily per event with replay layered on top.
This post compares both, tier by tier, using each vendor's current public pricing. Vexo's numbers come straight from our own pricing page; Mixpanel's come from their published pricing page. Figures are accurate as of July 2026 — always confirm the live pages before budgeting, since plans change.
How the two models differ
Mixpanel's Growth plan is usage-based: the first 1M monthly events are free, then you pay $0.28 per 1,000 events after that. Session replays are metered separately. That works well at low volume, but your bill scales directly with how much your users do.
Vexo is flat-rate: you pick an event tier and pay a fixed monthly price that already includes session replays, unlimited heatmaps, and your seats. No surprise overage line at the end of a busy month.
Free tier
| Free plan | Vexo (“Try it out”) | Mixpanel (Free) |
|---|---|---|
| Monthly events | 100k | 1M |
| Session replays | 100 included | 10k included |
| Heatmaps | Up to 2,000 | Not offered |
| Seats | 2 free seats | Unlimited |
Both free tiers are genuinely usable for a small app or a development phase. Mixpanel's free event allowance is higher, while Vexo gives you mobile-specific extras like heatmaps out of the box.
Paid plans
Vexo's Premium plan uses a simple slider — you pick an event tier and get session replays included at every step. Prices below are per month; annual billing saves ~16%:
| Vexo Premium tier | Session replays | Monthly | Annual (per mo) |
|---|---|---|---|
| 250k events | 1,000 | $8 | $7 |
| 1M events | 4,000 | $16 | $13 |
| 2.5M events | 8,000 | $25 | $21 |
| 5M events | 16,000 | $33 | $28 |
| 10M events | 32,000 | $50 | $42 |
Every Premium tier includes unlimited heatmaps, 2 seats, and full access to all features. Extra seats are $4.90 each.
Mixpanel's Growth plan starts at $0 and stays free up to 1M events, then charges $0.28 per 1,000 events beyond that. Session replay is included up to 20k replays per month on Growth. To put the per-event rate in context: 5M monthly events is roughly 4M billable events over the free tier, which at $0.28/1k is about $1,120/month before volume discounts — compared with Vexo's flat $33/month at the same 5M-event tier.
That gap is the whole point of the two models: Mixpanel's per-event pricing gives you a rich, general-purpose analytics suite that can get expensive as mobile event volume climbs, while Vexo keeps mobile analytics plus replay at a fixed, low monthly price.
Enterprise
Both vendors move to custom pricing at the top end. Vexo's Enterprise plan covers 1+ billion events and 1+ million replays with 10 seats included, onboarding, and custom configuration — priced via Contact Us. Mixpanel's Enterprise plan offers unlimited events with advanced governance, security, and premium support, also on custom pricing. Mixpanel additionally runs a Startup program giving eligible early-stage companies their first year free.
Which should you choose?
If you run a React Native or mobile app, want session replay and heatmaps included, and value a predictable bill that doesn't spike with usage, Vexo is the simpler, cheaper choice at most volumes. If you need Mixpanel's breadth of general-purpose product analytics and your event volume stays modest — or you qualify for their startup program — Mixpanel's free-to-usage model can be a good fit.
Want to see exactly what you'd pay? Move the slider on our pricing page to match your event volume, or start free and upgrade when you grow.
Frequently Asked Questions
Does Vexo charge separately for session replay?
No. Session replays are included in every Vexo plan, with the number scaling up as you move through the Premium event tiers. There is no separate per-replay meter.
How does Mixpanel bill for events?
Mixpanel's Growth plan includes 1M monthly events free, then charges $0.28 per 1,000 events after that, with volume discounts at higher usage. Enterprise pricing is custom.
Is annual billing cheaper on Vexo?
Yes. Choosing annual billing saves roughly 16% versus monthly across the Premium tiers — for example, the 250k-event tier drops from $8/month to $7/month.
